One of the partners was sent an unsolicited pension review offer, so this seems an opportune moment to give it some unwelcome publicity. To be fair to this sender, it is not the worst of its type, but as a potential customer you need to know what is going on here.
So here is the (slightly) redacted e-mail:-
From: Xxxxxxx Xxxxxxxx <XXX@xxxxx.com>
Subject: Why do I need to review my pension?
Date: 1 March 2016 10:15:39 GMT
Maximise the value of your pension with a complimentary no obligation assessment.
When's the last time you assessed your pension?
Get a complimentary no obligation assessment to help make sure you are getting the most value from your pension.
Click Here to Request a Callback
Why do I need to review my pension?
Our no obligation pension assessment is on the house!
· Get clear advice from a registered IFA
· Understand how much your pension is really worth
· Learn how to improve your pensions’ performance
· Reduce any unnecessary management fees
· Is your pension performing as well as it could?
If you do not regularly assess your pension you could be exposed to:
· Fees you are not aware of.
· Changes in value.
· Increased risk.
· A pension that is simply not working as hard as it should.
Click Here to Request a Callback
Xxxxxxx Xxxxxxx is a trading style of Xxxxxxx Xxxxx Limited - Company Number 0000000 Xxxxxxxx Xxxxxx Limited, XXXX House, 000 – 000 Xxxx Road, London XXXX 0XX
Xxxxxxx Xxxxxxxx acts as an introducer to a select panel of companies. Xxxxxxx Xxxxxx are not authorised to give advice and we are not liable for any financial advice provided by, or obtained through a third party.
If you would prefer not to receive further messages from this sender, please click here.
You will receive one additional e-mail message confirming your removal.
If you respond to this e-mail your details will be sold as a qualified lead, hopefully to a qualified and registered adviser, but there is no guarantee. These leads are typically £70 - £150 each, so the purchaser needs to make £500 - £1,000 from each one that goes to completion to show an overall return.
This e-mail is one of the most honest of its type I have seen. It makes it clear that it is not able to offer advice and acts as an introducer to a panel of advisers. I cannot argue about the content either; all of the bullet points are valid, but I would like to sound a note of caution.
As it is a purchased lead, there is considerable economic pressure on the adviser to convert this to business, so it does not require too much imagination to work out what might go wrong here. The pressure to “churn”, (make a sale for the income it will generate, not for the good of the client), can be quantified easily in terms of pounds and pence.
The best way to put pressure on costs is to take out the middle-man, so if you have pensions that are not being actively managed, talk directly to an IFA, like me, rather than to a marketeer, who needs to make his pound of flesh as well. That way, you have control on who you talk to, control over where your details are sent and assurance that we will act in your best interests at all times.
Join our mailing list for this and other articles about financial services as they relate to real people here; http://eepurl.com/bsWutr
If you would like to know more about how we can help you plan and realise your financial goals, then contact us at firstname.lastname@example.org or call us on 01223 792 196.
The information contained is for guidance only and does not constitute financial advice. It is based on our understanding of UK legislation, whether proposed or in force, and market practice at the time of writing. Levels, bases and reliefs from taxation may be subject to change. Accordingly no responsibility can be assumed by Martin-Redman Partners its officers or employees, for any loss in connection with the content hereof and any such action or inaction.